The company started out first with providing authorized sales and service. In 1997, after having gained experience for years in retail operations for various products and brands, it began new investments and began its role as distributor with the brand TATA. In addition to being the distributor for the TATA brand automobiles and light commercial vehicles that are available through wide scale sales and services network throughout the country, Isotlar also has the distributorship for the TVS motorcycle group, which was one of the top three Indian producers in 2005 and the sole distributorship in Turkey, Eastern Europe and the Turkic Countries for AGRALE bus chassis. The company also has authorized dealerships for Audi, Dacia, DOD, Renault and VW in Adana and Scania, Krone in Adana and Istanbul.
In addition to the automotive sector, which is a rising star in the world that grows larger and develops more in Turkey every day; another investment of the group is the İSOTAR company. This company was founded in 2006 with the aim of carrying out agriculture activities in the Çukurova area. Thanks to the advantages of climate, geography and the natural environment of the area, the agriculture company creates know-how on citrus products and livestock.
The Group also has companies for fuel, rent-a-car and insurance intermediary services.
As the Isotlar Group we aim to advance step by step with the principles of trust, honesty and quality that are behind the basis of our respected brands and service concept, as well as further advance our devoted, hard-working young and dynamic team. We also aim to spread our success to other generations by combining determination and stability.